Moodboard Creation: A moodboard was created to establish the visual direction, featuring atmospheric images of summer campsites, cozy campfires, and outdoor activities.
Image Research and Print Preparation: Suitable images were researched and print-prepared to ensure high-quality displays of idyllic camping scenes and outdoor gear.
Setup by the Visual Merchandising Team: The internal visual merchandising team arranged the images and products into a harmonious scene with tents, sleeping bags, and camping chairs to inspire customers.
Slogan Creation and Graphic Preparation: The slogan “Let's Sleep Under the Stars” was developed and designed in large, summer-themed vinyl lettering to attract passersby's attention.
This carefully designed window display captures the attention of passersby, conveying an inviting image of summer camping that evokes a sense of adventure and highlights Intersport's range of products.